By clicking "Accept" or by continuing to use the site, you agree to our use of cookies. Long tail can be cheaper to bid on than super popular head terms. 1) Lesser Traffic Than The Generic keywords, What is Benefits Administration? There are a number of advantages that have made these phrases a favorite of many of the marketers today. To take an example, if you are talking about the ‘brown leather shoe’, there can be a number of people who are not much into the color of the shoe but are mainly interested in the leather shoe. Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Amazon uses this strategy long-tail marketing- For example, laptop chargers of different brands, mobile covers of different brands, unusual gifts in gifting niche. Such people can also become your customers. A market that allows everyone to contribute to supply. Long tail business models have potential to unleash trillions of dollars in value by utilizing unused assets and allowing anyone to add supply to a market. Examples of long-tail keyword phrases: When competition is so much high, making use of the right tactics and the right strategies is very much important for the individuals to get great results. The long tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com, Apple and Yahoo! It's mainly used by businesses that are dominated by a huge market leader. Again the competition for the keywords has also increased so much that getting results out of it instantly can be really tough. The importance of using keywords is known by now by almost everyone. Visit our, Copyright 2002-2021 Simplicable. as examples of businesses applying this strategy. A definition of scalable business model with several examples. Your brand can realistically increase website traffic from organic search by 100%, 200%, 300% or more if you effectively target long-tail keywords. Though your keyword phrase is quite specific that you use, but there are times when some related audiences can be also connected with the phrase. Top 14 Website Rank Checker Tools for Better Results of Your Website, How does Google Work? Of course, after you have done your research well and have got across the best keyword phrases, you can see how you start getting traffic on your site and also the conversion rates also increase. In the original piece, Chris said that the future of entertainment is in the … The following are common examples. Graphs showcases that the long tail keyword ‘Nike Women’s Running Shoes’ is gaining more conversions that single keyword. As the competition in the long term keyword phrases is lesser and hence fewer people are there for the bidding of such phrases. There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. How to Optimize Yoast SEO? Reason #2: Long tail keywords have high conversion rates. The difference between intrapersonal and interpersonal explained. The definition of progress with examples. If a customer wishes to have a white dress with laces, he or she will search using the same phrase that seems to sound quite natural. When there are much lesser people for the bidding, of course, the costing of these keywords are much lesser than the generic ones. A definition of restructuring with examples. The difference between competitive advantage and distinctive capability. Importance And Advantages Of The Long Tail Keyword. Let us have a look at the below-given example of ‘Shoes’ keywords. Hence, the competition gets much reduced and so they make easier for you to get ranked on the search engine. It is still the right use of Long Tail Keywords. A number of marketers are making use of the long tail keywords so that they do not have to be present in front of a bulk mass and can be able to reach out to a specific audience that is needed for the keyword. They ensure better conversions rates for you. With the help of a Long Tail Keyword Research Tool, Hit Tail, they find out the most relevant and specific keywords and accordingly change their on-page site structure. Therefore, in this post, we will be covering everything associated with these keywords and understanding how they are going to influence the performance of your SEO strategy. A definition of long tail with an example. The definition of cottage industry with examples. Importance And Advantages Of The Long Tail Keyword You’d have to compete with Amazon, Barnes and Nobles and the likes.What you should try is focusing on a niche for your blog or your shop. Long-tail keywords generates more targeted traffic hence increases the … A long tail keyword is a more specific search phrase that is a combination of multiple keywords. Not all the competitors make use of the long term keyword phrases and even if they are making use of such phrases, it is not necessary that they will use the same phrase that you are using. The difference between a baseline and a benchmark. 3) It was a record when WPBeginner increased organic traffic by about 20% in just about 2 months time by using long tail keywords in their advertising and marketing campaigns. Long Tail theory in a wider interpretation is the Wired editor Chris Anderson’s brainchild: „The Long Tail, Why the future of Business is Selling less of More” states that the items that individually have low demand, if accumulated can draw in significantly more demand and therefore can imply multiple times more income than popular products that sell in huge volume. This material may not be published, broadcast, rewritten, redistributed or translated. The long-tailed keywords are great for conversions but only when you make use of the right phrases. How to find out Competitors keywords? Amazon, one of the words most successful e-commerce website, uses the Long Tail theory business model which has given them massive advantages over their competitors and has made them one of the most powerful and popular sites in the world. How to Optimize anchor text for SEO? Let’s look at an example. You can get even more specific with long tail keywords than this and an example would be “boho … Facing a battle to grow, a company can shift their focus to multiple niche markets that have less demand. 1) One of the most famous examples of the long tail keyword usage is that of Amazon. That’s long tail marketing. The long-tailed keywords are much lesser in cost due to less demand and hence you can make use of them to gain profit along with lesser expense. But if a comparison is made with the long tail keywords, it can be said that the rate of conversion in case of the generic keywords may not be that much. Hence, this phrase may match with the natural put in the phrase in your content and hence your page may come up. Opening a market to everyone that had been previously been supplied by professionals, firms or an elite. The source and meaning of Everyone Has A Plan Until They Get Punched in the Face. As such, long tail business models are often able to dominate industries. Importance of good keyword density for SEO. These long-tailed phrases are made to be very much audience specific and hence only the targeted audiences can be reached out and hence only such specific audiences become the target of the page. Further, they often have higher conversion rates. offerings which are in less demand compared to the actual popular product Anderson compared Long Tail to the blockbuster or hit-driven business models of media and retail companies. Vacation Rentals A generic keyword will have a huge competition online and hence it becomes quite difficult to rank with the use of such generic keywords. Long-tail keywords are search queries made up of three-four word phrases that are very specific to a product, good, or service that’s being sold. Comparison Keywords as Long Tail Keywords. Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. Any keyword phrase that is more than 3 words can be considered as a long tail keyword. Long-tail keywords are the phrases search engine users are generally more likely to type in when they’re closer to purchasing an item. Hence, making use of the keywords naturally can actually make you specific for a customer and can bring in traffic on your site. One of the most common disadvantages of these keywords is that they do not have much traffic than generic keywords. By definition, no long tail is made up of only a single consumer segment, but will rather represent a great number of different consumer segments—and the longer the tail, the greater diversity of customers (See also Diversity Marketing). In your content and hence it becomes quite difficult to rank for this term © 2020 All. Organization that represents businesses or professionals that have made these phrases a favorite of many of long. Have shopped on Amazon, and you will have been recommended products options, may... Just start out with your Website, it ’ d be virtually impossible to rank with the natural in! Occurs in the past day facing less competition but more conversions make specific! Keywords as of now ’ in place of ‘ Shoes ’ is gaining more number of marketers use! Distribution includes many values that are more specific search phrase that is a SEO! To be a long tail keywords for a number of niche markets with palette. 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